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Borrowed & Blue, a Charlottesville, Virginia-based wedding vendor marketplace, raised $7m in Series A funding.

The round was led by Boulder-based Foundry Group with participation from Foxhaven Asset Management, Accomplice VC, Galvanize Ventures, and Service Provider Capital. In conjunction with the funding, Foundry Group partner Jason Mendelson will be joining Borrowed & Blue’s Board of Directors.

The company, which has raised a total of $10.1m to date, will use the funds to build out its product and marketing teams, expand to the rest of the United States, and launch its transactional marketplace for the wedding industry.

Led by co-founder & CEO Adam Healey and his wife Christin, Borrowed & Blue is a marketplace for couples to plan and book related items and services from wedding vendors across the United States. 

The company, which has additional offices in Boulder, Colorado, is focused on enabling couples to discover vendors through their work. Every photo on the site is tagged with the relevant vendors whose work is featured, and links to detailed information about that vendor. B&B says it is servicing millions of visitors a year, with 18,000 vendors already actively using the service online and via an iOS app, available in the App Store.